Industry and Profession Continue Coalition Efforts in Support of the World Sight Day Challenge 2014
Members of the U.S. eye care industry and professions will again join forces in a Coalition to celebrate World Sight Day, October 9th, and to support Optometry Giving Sight and its annual fundraising campaign, the World Sight Day Challenge.
World Sight Day Challenge Coalition members have planned numerous events to raise awareness of the importance of eye health and to provide eye care and eyewear to people in need. Members also plan to mobilize internal and customer support for the World Sight Day Challenge.
Coalition members include ABB OPTICAL GROUP, Alcon, AllAboutVision.com®, CooperVision, Essilor of America, TLC Laser Eye Centers, Transitions Optical, Vision Source®, ZeaVision, Zeiss, and VSP Global® businesses Eyefinity®, Marchon® Eyewear, VSP® Optics Group, and VSP Vision Care.
“A main objective of the Coalition is to raise awareness of the many ways that our community supports and delivers eye care to people who need it—the blind and vision impaired,” said Erik Kapelke, VSP Vision Care Vice President of International Business Development, which helped to establish the Coalition. “This is a great opportunity to bring together these industry-leading organizations that are focused on giving sight.”
Coalition members have organized a series of activities on and around World Sight Day.
- VSP Global will host a weeklong outreach event offering comprehensive eye exams and new glasses to 2,500 local residents, including veterans, at its Sacramento headquarters from October 6-10. Care will be provided on board three VSP Mobile Eyes clinics, which include finishing labs, plus additional lanes of portable eye exam equipment.
- The Special Olympics Opening Eyes program and Essilor Vision Foundation are coordinating a screening on World Sight Day at the Essilor campus in Dallas, in partnership with Lions Clubs International and the Alcon Foundation.
- TLC Laser Eye Centers will announce the winners of their Operation TLC promotion on World Sight Day, which will see a team of 20 ODs and support staff undertake an outreach visit to the Dominican Republic in January 2015.
- CooperVision, a Global Sponsor, is conducting its “Fight for Sight” global campaign, in which all employees are encouraged to participate in fundraising events organized at their local CooperVision sites and donate to Optometry Giving Sight. Employee donations will be matched by The Cooper Companies, CooperVision’s parent company.
- ABB OPTICAL is encouraging all their customers to purchase and distribute Optometry Giving Sight “people power” wristbands and their staff will raise funds in September as part of their Give Back program.
- Vision Source®, a Platinum In Kind sponsor, will encourage all its members to make a personal or practice donation and involve their staff and patients throughout September and October, and match all donations to an agreed limit. They will also conduct a participation drive at their Kingwood Texas campus with all Vision Source® Member Support Center employees.
- AllAboutVision.com will be conducting “Share for Sight,” a social media campaign to promote eye health and Optometry Giving Sight, during the week leading up to World Sight Day. Each share of a post will generate a donation to the World Sight Day Challenge.
- Vision Expo West exhibitors are being invited to support the World Sight Day Challenge by making a small donation to Optometry Giving Sight to purchase “people power” wristbands that can be worn by staff and given to booth visitors.
- New National Sponsor, ZeaVision, will be making a donation related to product sales at Vision Expo West and raising funds through staff led fundraising initiatives; while Zeiss and Transitions Optical will both be encouraging their corporate and manufacturing staff to raise funds which the companies will match.
“It’s fantastic to see more and more members of the profession and industry supporting World Sight Day and the World Sight Day Challenge each year,” said Clive Miller, CEO of Optometry Giving Sight. “We are grateful for the support that we receive and encourage all eye care companies, networks and practices to take the Challenge and make a donation so that we can help end avoidable blindness and give sight and hope to the millions of people in need.”
More than 600 million people globally don’t have access to the eye care and eyewear they need. Seeing well empowers adults and children to succeed in school, work and life. Access to eye care from trained eye care professionals allows for the early detection of serious health conditions, like diabetes, up to seven years before symptoms show.