World Sight Day Challenge in Europe 2014

World Sight Day Challenge in Europe 2014

This year hundreds of practices, companies and students across Europe took part in the World Sight Day Challenge to show their support for Optometry Giving Sight.

Optometry Practices

Practices of all sizes got involved and the commitment and fundraising efforts have been inspiring. 

This year Scrivens Opticians, the largest UK retailer to take on the World Sight Day Challenge, took part for the second successive year and donated £1 for each eye examination carried out on World Sight Day across their 165 practices.  They also organised fundraising activities in their stores by entering into the spirit of the campaign by dressing up in fancy dress and holding bake sales to raise £3,370, equivalent to 1,123 eye tests and glasses in developing countries across the world.

Independent stores got involved creating their own inventive fundraising initiatives including organising highly successful raffles as well as coffee mornings.  Belfast Optometrist Sharon Graham organised a Horse Riding Camp weekend which combined with donations from eye tests held during October and patient donations raised a total of £250.

Scrivens 3


Mike Essilor and Angela UNI

Optometry Companies

Companies sought innovative means of fundraising with Bausch and Lomb in Italy choosing a fun selfie campaign as well as promoting the OGS wristbands.  The fundraising total was generously tripled by the company bringing the total to €2,336.

The annual Optoms Cycling for Sight (OC4S) initiative further grew in popularity collectively raising £12,000 with support from the optical profession and sponsorship from Perceptive, Optrafair, Optician, Ocuco, Topcon, S.I. Opticals, Zeiss, Hunter and MCL create. Several independent cycle challenges were held by the end of October.

Perceptive organised the main OC4S event called the 'Optoms Tour of Yorkshire’ and provided 5 CET points in this CET accredited event.  Emulating the Tour de France opening stage in Yorkshire, the event attracted 37 optical professionals to take part in the challenge.

Essilor Limited on World Sight Day matched the £12k raised by OC4S doubling the total to reach the overall target funds of £25,000.

Many other companies took part including: Topcon, Nikon, Ocuco, CooperVision, Alcon, Maui Jim, Johnson Vision Care Institute, Outside Clinic, and The College of Optometrists.


Optometry Students

Student activities included numerous cake sales at Cardiff, Plymouth and Anglia Ruskin Universities raising so far nearly £400.  Harnam Chana, final year Optometry Student at Cardiff University, worked as a volunteer for Optometry Giving Sight during her summer holidays and on return to University fitted in running the Cardiff Half Marathon raising £181.

The University of Fielmann Akademie and Hochschule Aalen based in Germany both took part in the World Sight Day Challenge for a second year by organising a traditional waffle stand.

For the first year, T.E.I. University of Western Greece took part in the World Sight Day Challenge by holding their own OC4S event with over 60 students cycling on Sunday, 9th of November.


Congratulations to everyone and thank you from us at Optometry Giving Sight.