Determined lot us Brits.
The 2015 World Sight Day Challenge had 350 practices signed up, as well as numerous individuals and companies. Here’s a small selection:
Challenges have been as diverse as providing one-to-one coaching, to newly weds throwing themselves out of an aeroplane!
Optics Cycling for Sight kicked off in August; with contact lens optician Tim Bowden cycling 120 miles along the route of Hadrian’s Wall and raising over £2,000.
On August 30 twenty one cyclists completed the 107 miles of stage one of the Tour de Yorkshire organised by CET provider Eyecare. Joined by a further seven cyclists for the final 65 miles, collectively they cycled a total of 2,702 miles to raise £6,000. Optometrist Ivan Cammack from Oxfordshire challenged himself to the full 107 miles and raised £2,000 personally. Essilor agreed to match the first £10,000 raised and sent two ‘Think About Your Eyes’ Protectors to the finishing line.
Continuing the cycling theme Alcon UK marked World Sight Day by hosting an internal ‘Cycling for Sight’ challenge, to raise funds. Alcon associates cycled 198 miles in the office, to collect donations that were then matched by the company.
Chapman Opticians in Regent’s Arcade, Cheltenham, set up static bikes in the shopping arcade where they are based. In total they raised £1012.78 and got a Platinum Award from us. In the afternoon the local Member of Parliament, Alex Chalk joined them on one of the exercise bikes fro twenty minutes. They had three bikes and cycled during the day 489 miles.
Andy Clark of Practice Building for independent Opticians came up with an innovative idea. Donating his time free, he is offering a month’s worth of one-to-one coaching with a value of £995 for a minimum donation of £250. Practices receive a scheduled weekly coaching call, access to the practice building toolbox, as well as telephone and e-mail support.
Talking of practices, optometrist Gillian Monk celebrated thirty years in Swindon by inviting schoolchildren to visit her practice to show them what is involved with a sight test. Hosting a book and cake sale she raised funds and was even featured in the local newspaper.
Hopefully not yet needing any coaching, newly wed optometrists Irshad Ibrahim and his wife Raeesah are throwing themselves out of a plane over Dubai. Having been given a tandem skydive as a wedding present they generously decided to use the opportunity to fundraise. We are pleased to say they have smashed their target!
As well as offering sponsorship at the silver level in Europe, Maui Jim offices across the European region supported us with a variety of events. Maui Jim UK office raised close to £500. Maui Jim France organised a garage sale in October, followed by a raffle in December collecting €700. Maui Jim Germany raised around £1500. In Norway Maui Jim worked with one of their customers Ål Optikk raising NOK 4950 or GBP £400. "This optical store arranged a lottery over a period of time in their store. Every consumer who puts minimum NOK 50 (appr EUR 5) to the collection can for Optometry Giving Sight, gets a number in the lottery where the prize is one pair of Maui Jim plano sunglasses, and it is up to the consumer to select which style he/she wishes. Maui Jim Nordic then replaced this product free of charge to customer.”
Well done all!
UK Development Manager
Optometry Giving Sight