For Dr. Echharam and the team at North Toronto Vision Care, the World Sight Day Challenge isn’t just an annual fundraising event; it’s an annual reminder of why they do what they do.
“Year after year, our practice looks forward to taking part,” says Dr. Echharam. “It’s an opportunity to remind ourselves that our work goes beyond serving our patients—we are also part of a global community working toward a greater purpose.”
That sense of purpose shows up in how they run their campaign. North Toronto Vision Care hosts a fundraising raffle—every eligible donation earns a ticket to win a prize basket—and backs it up with an email blast and social media push to spread the word. They’ve even sold used books for $5 each, turning a simple idea into another avenue for giving.
It’s a model that’s approachable, community-minded, and entirely on-brand for a practice that clearly understands what the Challenge is really about.
“Knowing that our efforts help support individuals in gaining access to eye care and raise awareness about the importance of vision is incredibly meaningful to us,” Dr. Echharam adds. “This year, we’re proud to once again come together as a team, contribute to this global movement, and help give the gift of sight.”
Thank you, North Toronto Vision Care! The global community is better for having you in it.