Beginning in 2016, WestGroupe and Carl Zeiss Vision Canada pledged to make a donation to Optometry Giving Sight for each of their new ValuePak Frame and Lens packages sold. ValuePak packages include Superflex® Frames with synchrony® Lenses from Carl Zeiss Vision which are manufactured in Canada.
Their generous promotion continues and over $110,000 has been donated through the initiative since its inception.
Successfully Combining Philanthropy with Product Promotion
WestGroupe and Carl Zeiss Vision’s commitment to help people in need through the sale of each ValuePak pair has made a significant impact on vision in areas of need around the world. Their support has helped fund vital projects such as the establishment of a school of optometry in Vietnam, and equipment for the growing optometry program in Malawi. Both countries are benefiting through newly graduated optometrists who are now providing comprehensive eye exams where there was previously very little or no eye care available.
This is a shining example of a successful product line promotion which at the same time helps people in need to see.
Our sincere thanks to Carl Zeiss Vision and WestGroupe for their support in this way. Their generous involvement is appreciated and makes a difference in the lives of many people.