Optometry Giving Sight (OGS) has selected FluoreSCENE Media as its official social media partner to help expand the organization’s reach with eye care professionals as the charity of choice for the ODs on Facebook Community. As optometry’s charity, OGS has a mission to end preventable blindness and vision impairment due to uncorrected refractive error. FluoreSCENE Media is the home to the eye care industry’s online conversation with its flagship media community, ODs on Facebook, engaging more than 46,000 eye care professionals.
“We are excited to partner with Dr. Alan Glazier and his team at FluoreSCENE Media, knowing that our vision of a world with universal access to vision and eye care services will reach the largest and most engaged online community of eye care professionals,” said Lois Schoenbrun, CAE (Ret.), FAAO, Executive Director of Optometry Giving Sight. “Our goal is to bring greater awareness to our global efforts via social media in an effort to engage more optometrists in our mission.”
For 20 years, OGS funding has provided funding for basic eye care services to more than 8 million people, supported training of more than 14,000 eye care professionals, funded the establishment of more than 130 vision centers, and served people in more than 40 countries. Rather than funding mission projects that only provide eye exams and glasses, OGS funds the establishment of optometry schools, vision centers, and optical labs. Individuals receive education and training to become optometrists who then stay in their communities to provide ongoing eye care services for years to come. In addition to the thousands who become optometrists, OGS funding contributes to creating opportunities for the millions of people who receive vision care and can now see clearly and better achieve their potential.
“Optometry Giving Sight is truly one of our industry’s most impactful charities. Our goal is to educate our members about the organization’s services and impacts worldwide. We know that eye care professionals will step up to contribute to this great cause when they understand how their support will make a difference in someone’s life and positively impact their future,” said Alan Glazier, OD, FAAO, Dipl. ABO, Founder and President of FluoreSCENE Media.
FluoreSCENE Media is home to the eye care industry’s online conversation. For more than ten years, the ODs on Facebook community has hosted the most active social media discussion in the eye care industry, engaging more than 46,000 eye care professionals. FluoreSCENE Media also reaches an audience of tens of thousands via LinkedIn, Instagram, and Twitter, providing community, career, and educational resources. The company’s social networks combined with its targeted industry email newsletters provide a unique platform to connect Optometry Giving Sight with eye care professionals.
The new partnership kicks off this week at Vision Expo East in New York City where Optometry Giving Sight will be included as one of the sponsors of the annual ODs on Facebook Party on Friday, March 17. Attendees can learn more about OGS and how they can contribute to the organization during the gathering.