PECAA has been a committed partner of Optometry Giving Sight since 2017, and in that time, they’ve found a way to make global giving a natural extension of what their members already do.
Their Growing Through Giving program makes charitable giving remarkably simple: members donate 5% or more of their IncentivEYES® rebate checks to OGS, and PECAA matches the first $20,000 in donations each year. For the average member, that’s roughly $1,250 annually, redirected from rebate income they’re already earning, toward communities that have never had access to basic eye care.
The program also doubles as a practice-builder. Participating members receive a full digital marketing toolkit — social media images, website banners, waiting room video, and a templated patient email — making it easy to share their generosity with the patients who inspire it.
“Professional Eye Care Associates of America’s (PECAA) Growing Through Giving program gives the organization’s member doctors an easy way to support charitable projects within the optical community, while promoting good works within the practice. In collaboration with Optometry Giving Sight, this program harnesses the charitable giving power of the PECAA community and provides a simple and effective method to grow practices through cause-related marketing and branding,” says Jonathan Worrall, PECAA president.
“The goal of Growing Through Giving is to raise funds to support Optometry Giving Sight’s mission to end preventable blindness and vision impairment through the establishment of optometry-based, long-term solutions around the world. PECAA members who participate receive a Tax-Deductible donation receipt from OGS annually. To date, PECAA Max members have donated more than $1M to Optometry Giving Sight,” Worrall adds.
We are grateful to PECAA for their long-standing commitment to OGS and for making global giving an effortless part of everyday practice life.